Production experience first. AI second.

Broad Cove Insights is a one-person practice run by Jon Leslie, a game producer turned PM-tool builder who now builds AI agents for the teams he used to work on.

Jon Leslie

I'm Jon Leslie. I spent years as a producer shipping nine AAA titles at EA, Harmonix and Microsoft, including Rock Band, The Sims 3, Tiger Woods PGA Tour and Amped. I know what a producer's week looks like, because I lived it.

Then I moved to the tools side. I built North American market presence for two Nordic PM tools: Hansoft, through its acquisition by Perforce, and Favro. I've spent years inside the boards and backlogs studios plan games in.

Broad Cove Insights brings those two sides together with AI. I build small agents that take the cross-tool busywork off producers, and I make sure a person approves every change.

RAFT at raft.works The production newsletter Favro Training LinkedIn

Three careers in one chair. All of them useful here.

Game production

Nine AAA titles shipped at EA, Harmonix and Microsoft. Milestones, crunch, cert, the whole thing.

PM tools

Took Hansoft and Favro to North America, and set up planning for studios of every size.

AI and flow

MIT Certificate in Applied Generative AI. Co-chair of the Agile Alliance Product Management Initiative. Creator of RAFT.

Based in Maine. Working with studios anywhere.

Cumberland Foreside, a short drive from Portland. Remote by default, on site when it helps.

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